Research On Marketing Develop About Bamboo Rayon Rroduct Of Jilin Chemical Fiber CO. Ltd

Same as other textile industry, the industry of viscose rayon yarn had kept the onstantly soaring in the past couple of years, speculating to the unfixed quota strategy performed from Jan 1st of 2005, influenced by the sharp development of other related textile industry, which make the capacity of viscose rayon yarn is too huge to stand. On another hand, under the influence of the whole environment of international trade, the national macroscopical adjustment, the concept instructed by the science, and other vital nation-range strategies, plus the slump market situation of the downstream products, now the situation of viscose rayon yarn is that supply exceeds demand.From the year of 2005, the price of viscose rayon yarn has been keeping going down constantly, and the market ituation exists in the slump tendency, which makes much tougher to reverse the situation of supply exceeds demand. So for time being, it is impossible for the viscose rayon yarn arkers to throw off the difficulties they are facing. It is also impossible for the price to bounce back to the same level as that in the past several years. Now the industry of viscose rayon yarn has to face to enter the stage of changing and adjusting.This article narrates the current situation, the future situation and the competition situation, analyzing the competition tendency using the scientific ways and means such as SWOT model.Based on this, it also analyzes the end use market situation of viscose bamboo yarn according to the investigation on the consumption concept of customers with different gender, different ages and different incomes. According to the investigation, after alculating the cost, the characteristic, the possibility of demand and the aimed customers of viscose bamboo yarn, we fixed the price as a kind of high–level price which is much higher than the cost price.Considering the viscose bamboo product is toping the...