Research On Program Risk Of Localizing Automobile Model Of Changan Ford

From 2004 since on, more and more new models were put to the Chinese Automobile market. The risk for new models to earn moneys become higher because the competition is harder and the customers are more mature. Under that condition the Joint-venture Automobile Company pay more attention to the risk evaluation of new model to decide whether a program will be started. It becomes more important for us to research the way of risk evaluation and management on localizing new models under nowadays economic surroundings when using Chinese Technical-economics theory and foreign related theory of risk management.On this issue I try to build up the evaluation models and index of new models of Chinese automobile industry. Following, take T86 program of Changan-Ford as example, do the risk analyze and evaluation using theory of Technical-economics combined with related theory of economic management subjects.The content and thinking way of this issue as following:On Charter 1 researching background and meanings were described, researching theory of China and other Countries were introduced, content and organization of this issue were also said.On Charter 2 character and content and classification of risk were introduced, on this base content of program risk was described, following the meanings and character of management of program risk.On Charter 3 evaluation models and index of automobile new modes were brought up, index were classified as macroscopical and microcosmic. Also,illustrations of why these index were picked up was made.On Charter 4 on base of last charter, qualitative and quantitative analyze were made to all index of T86 program so that we get a generally understanding of the risk of each index.