Study On The Actuality Of The Chinese Beer Industry And The Development Countermeasure

Along with the Chinese economic reform and the speedy increase of Chinese average income, the output and consumption of the beer in china also increase continuously and rapidly. Beer has already become the essential consumable in China and China became therefore a huge market and powerful producer of beer.However, we can also apperceive the risks and the problems of Chinese beer industry, such as overcapacity, incursion of foreign capital after the entrance to WTO and so on. Chinese beer industry has smaller and smaller living and developing space. Since the Chinese beer industry will not be protected after the entrance to WTO through the local policy anymore, how can it face the hard competition in this field?Based on the plentiful research and literature, the author has applied the related theories to analyze and research the actuality of Chinese beer industry particularly, including the general actuality and the actuality of production, marketing and sales performance. The risks and main problems of Chinese beer industry have indicated in this thesis. The author has also analyzed the most important factors, which shall have strong influence in this domain. Based on such analysis the author has forecasted the trend for the development of the Chinese beer industry and also advanced the development countermeasure macroscopically and microscopically.In this thesis the model of the capital operation of Qingdao, Yanjing and Huarun have been analyzed and researched. Such analysis and researches should be helpful and useful for the Chinese beer industry.