Strategy And Competitive Analysis Of Wireless Network Card Market

This thesis discussed the competition and the development strategy of wireless network card market, by using marketing management theories from several aspects. As one of the wireless technology ways, the market of Wireless network card significantly develops by the impetus from the manufactory and the operator. But the market faces intense competition from various fields. Base on plenitude surveying competitor's situation and analyzing the market, reinforce core competence and enhancing the marketing shared rate are the reality way for both of the manufactory and the operator. This research discussed competitive environment of the wireless network card marketing, analyzed it by using such methods of SWOT analysis, PEST analysis, five strengths of the competitor's analysis ,then instruct enterprise adopts the scientific countermeasure and strategy. At the last of the thesis the author concludes five countermeasures: Acceleration conformity of the industry chain; distinguishing about the market localization; subdivision of the market; enhancement market channel; Consummation after sales service.