Study On Developing Strategy Of Chongqing Dajing Die Mold LTD.

In face of the intense competition of global economy, enterprises need the capability of the rapid responding to the market information, and the capability of provide the new product in a short time. Die mold is the main tool in manufacture industry, so the manufacture period of it must be short. Reconstructing the traditional organize construct and exploring the new organize construct of die mould enterprise through the advanced idea of modern manufacture management theory and strategy theory, Integrating the resource of the enterprise, fulfilling information of client management, technology management, supply-chain management, produce management, financial management through the computer technology, are necessary. The dissertation introduces the advanced idea of modern manufacture management theory that suits for die mould industry, based on the character of die mould industry. Analyzing the produce and management situation of two different kinds of typical die mould enterprise, such as it's organizational construct, management model, advantage point, and inferior point. Designing the new construct and management method, introducing the modern management idea to die mould enterprise, such as Project Management, Agile Manufacture, Dynamic League, and Cooperate Engineering, according to the present situation and future development of the die mould industry in home, and the useful management experience and the advanced management idea of manufacture industry aboard. Trough analyzing the character of die mold field and the company, the paper advances developing strategy and competitive strategy, then put forward several measure with reason.