Chinese Automobile Parts Components' Marketing Models Research In E-commerce

In the new era of the 21st century economy, the rapid development of information technologies and E-commerce started to infiltrate every corner of human society. With the trend of integrating global resources, the vehicle enterprises star to integrate. Automobile parts enterprises were inevitably caught in the global wave of integration. Automobile parts enterprises begin to rethink marketing model unconsciously in auto enterprise global procurement plan. One of the most important issues is how to conduct rational and effective marketing work in E-commerce, with full use of enterprise resource.First,based on the analysis of the E-commerce and automobile industry characteristics ,the paper judged their development trends. Then with the judgments of marketing theory directions,the paper build a model to judge the suitable marketing strategies and models for automobile parts business in E-commerce. Next the paper proposes different marketing models and programmers in accordance with chinese automobile parts enterprise's specific conditions.