The Study On The Problems And Solutions Of B To C E-commerce Distribution

BtoC (Business-to-Consumer) E-commerce leads the benefits brought by the technology of network to consumers. However, the laggard distribution system has held back the positive effects of BtoC. The purpose of this paper is to research the present problems lie in the BtoC distribution system and the measures to solve them.Firstly, this paper analyzes the particularities of BtoC distribution system. Compared with BtoB distribution system, we find that BtoC distribution system is especial in the client, the merchandise, the quality and the cost, the distribution supply chain.Secondly, after analyzing the actual situation of BtoC distribution, this paper points out the problems of BtoC distribution system in our country. They lie in the quality and the cost of distribution, the distribution principal party, the distribution center, the distribution road establishment, the distribution equipment, and the management.Thirdly, based on the above-mentioned problems, this paper puts forward some measures to solve them. It includes using developed countries' experience for reference, building the BtoC distribution supply chain system, making sure of the government's and the companies' responsibility.Last, it analyzes the Dangdang Net Shop's distribution system. This paper finds the advantages and shortages about the Dangdang's distribution system, and gives some advices. They are collaborating with TPL, found associate connection with logistics companies and building distribution information supply chain.