The Study On Form Of Regional Culture Tourism Circle Based Ba And Shu Culture Integration

Since 1980s, with the development of the tourism, multi-regional tourism cooperation has begun to increasing attention. As a result, with this trend, the research on multi-regional tourism cooperation begins to become a hot topic. Under this background, this thesis has analyzed the regional tourism cooperation from the cultural point of view, especially from the culture of Sichuan and Chongqing region, in order to provide some positive suggestion for the healthy development of the multi-regional tourism. There are five chapters in my thesis. In the first chapter, I will explain the basic theories and concepts and their functions in the multi-regional tourism, including such basic theories as culture, regional culture, the mergence of different cultures, cultural region and cultural tourism. And I will explain the relationship between regional culture and multi-regional tourism and then I explain my original theories about the three impetuses in the development of the multi-regional tourism, with the culture as the basic impetus. Besides, this chapter will explain the significance of my research, its basic research structure and research means.Chapter two is the summery of my thesis. In this chapter I will talk about the current trends in the research of the multi-regional tourism both in China and abroad and their defects.In chapter three, I will analyze the culture in Sichuan and Chongqing region from the historical and geographical points of view. In this chapter I will analyze in detail the characteristics of culture in the Sichuan and Chongqing region and the consequent characteristics in their regional tourism.In chapter four, my research focus is on how to merge the Sichuan and Chongqing culture into their regional tourism development. At first, I will explain that it is crucial to establish a positive image in their regional tourism and to develop the unique regional tourism products. Also, I will explain that it is important to increase the efficiency of the tourism management and to put the cultural influence to good use. Then I will explain how to establish an efficient and profitable network of regional tourism in the Sichuan and Chongqing region.In chapter five, I will analyze other aspects that will influence the establishment and development of the regional tourism in the Sichuan and Chongqing region.Above all, this thesis is an attempt to analyze the cultural influence in the development and cooperation of the multi-regional tourism and there will probably be some thing that I have left out without further discussion. However, I sincerely hope that my thesis will be of some help in the current research in the multi-regional tourism.