A Research On Tourism Culture Change Under The Background Of Regional Integration

With the gradual development of economic, social progress, improvement of national policy and people’s living standards, the development of China’s tourism industry has entered the era of mass tourism, experience economy era, the wisdom of tourism and national leisure era. But the fierce market competition, diversified needs of tourists and share interests and goals are set to speed up the development and make rational restructuring, tourism products, tourism organization form to diversified forms of constantly updated, tourism management an important factor in the emergence of the personalized tourism resources. The reform and optimization of the economic environment, social environment, political environment, for the development of the tourism industry provides the driving force, support force and traction force is powerful, the cultural meaning of the tourism industry, culture, cultural form, continue to deepen the extension and renovation in the new era. In addition, the gradual optimization of the domestic and international economic environment, also affect the change degree of tourism culture, leading the development of economic globalization and regional integration, the science and technology progress and the "same city" era, national and local policy planning, to promote tourism and cultural exchanges between the frequency region within the scope of the monomer administrative region is accelerating, deepening exchanges, expanding the scope of communication, realizes the tourism culture in the breadth, depth and relevance of the comprehensive development and evolution, tourism has become the cultural communication and exchange, tourism and cultural integration and innovation in the new era, new environment, new condition and new characterization, eventually become the important influence factors of tourism cultural changes under the background of regional integration.In this paper, with the help of the theory of cultural change, acculturation theory, development theory and regional collaborative cross-cultural communication theory, based on inner and abroad tourism culture research, attempts at expanding the scope of the research of tourism culture, updating the tourism culture research angle of view. In this paper, combined with the influence factors of regional tourism integration, the formation and development of the factors and tourism culture, influence to find two factors, the selection of factors affect the changes of tourism culture under the background of regional integration, based on the dynamic evolution process of the regional tourism structure, discusses the cultural change of the regional tourism, cultural change the models are summarized in the paper, the important part of the tourism culture-- institutional culture as the breakthrough point, combined with the actual situation in the Yangtze River Delta, the Yangtze River Delta tourism cultural changes to system as a breakthrough for empirical research, expounds the reason, under the background of regional integration in Yangtze River Delta tourism system and cultural changes of the driving mechanism and the main mode.