The Comparison Research Of Government Behavior In The Management Of City Image

In the urbanization progress that affected the cities all around the world, the good city image is vitality and motive of the city development, and the management of city image is an important aspect that turns to be advantageous to the positive development of city image. City government plays dual roles as main part and important carrier of the management of city image. The government behavior can guide the conduct of position fixing of city image, guarantee the scientific direction of image optimization and exaltation the effectiveness of dissemination of the city image.Singapore, Paris, Athens and San Francisco are four typical cities that have good city image. Their city governments set about city image management in many ways, have made tremendous effort and achieved spectacular results till now. Certainly, the behavior of these four city governments in management of the city image can have both similarities and differences, and have both shortage and desirable experience. The management of the city image of our country is still in its infancy time, some cities have made gratifying achievements, but our city governments still on an endless and hard road in the management of city image. Therefore, the governments should actively learn from the experience of foreign cities to improve the management of our city image. The city governments at all levels should set out from the reality of the city to make the position fixing scientific, characteristic and match the city history and culture. In city image optimization, the strategy should be directed against the weak links. And through timely, scientific image dissemination to open a broader market of the city image.