Liaoning Chengda Fangyuan Medical Chain-store CO. LTD.(CDFY) Competitive Strategy

Liaoning Chengda Fangyuan Medical Chain-store Co.,Ltd.(CDFY) has developed rapidly during more than four years since its entrance to the field of medicine-retailing. The original market structure has changed a lot and the competition is becoming more and more serious as the openness to the world in this field. CDFY have to adjust itself to the market situation and compete actively in the market through an effective competitive strategy in order to form its core competitive advantage.To some extent, a company's competitive strategy reflects a kind of experience and intuitive thought of decision-makers. During this time practicing in CDFY's , I 'd like to give out a result of CDFY's basic competitive strategy and its execution main point in line with the usual strategic theory, expecting to be a guideline for CDFY's future development. Also, it can be used as reference for companies in the industry in drawing up strategy.Five chapters are included in this thesis:In the first chapter, the challenges CDFY is meeting is pointed out...