The Research On Strategic Channels Construction Of Chinese Fast Consumable

In the times of the product, the promotion, the advertisement all tend to be Homogeneity, the research and plan on channels strategy has become the most important fators of Chinese fast consumable enterprise's survival and development. but the terminal compared to the beacon-fire which spells then in the front channels competition has assumed the increasingly fierce potential. Innovates practical retails of the channels, the nimble optimized market terminal, constructing the channels brand with extremely consumer loyalty and so on, become to be an important capital to control market orientation and the enterprise lifeline. How to carry on the channels innovation? How to enhance the conformity efficiency of channels ? How to carry on the orderable benefit assignment? How to promote the marketing personnel to carry out the strength? How to strengthen the terminal controlling? How to realize the terminal strategy through the effective transformation, innovation and the transformation and so on .These all are the questions which the Chinese fast consumable enterprise urgently awaits to be solved.In this article, the author foundated in comparing summary concept to the Chinese fast consumable channels construction and stood in the higth of strategy highly to analysis marketing strategy which to the possibly appearing questions in different stage characteristic of fast consumable, then has carried on the standard of it. The author thought the fast consumable enterprise should firstly locate in making continues superiority brand for a long time, focuse on long-term benefits realization and brand image making of the enterprise. The article broke the the viewpoint from short-term angle in the fast consumable channels construction. Author regarded fast consumable channels construction as a dynamic management process at the very beginning and gave dynamic research & solution to the problems that possibly appear in various stages . on the research of channels policy making, the author mainly introduced the channels price policy , promotion policy and the brand policy in details from the microscopic market angle and carries out the preliminary standard.This is advantageous in helping the Chinese fast consumable enterprise assure overall situation on the multi-dimensional system from long term to develop and to manage the enterprise continuely.