The Research Of The Competition Advantage Based On The Integrated Innovation

Facing the increasingly fierce competition, more and more enterprises attempt to build competitive advantage through innovation. While many enterprises have invested a tremendous amount of human, financial and material in the innovation, not only failed to create a desired competitive advantage, but also bogged down in the difficult position, slowly falling into the embarrassing situation of "innovation courts disaster, not innovation waits for death". The research indicated that, the most important reason of many enterprises' innovations could not achieve the foundation competitive advantage goal is lack of the innovative synergies.Haier's more than 20 years development process suggest that the key of their success lies in the integrated innovation with the core of culture innovation, at the same time , in the foundation of the comparison research to the domestic and foreign scholars' innovation theory, put forward the integrated innovation concept. The integrated innovation refers to take one kind of innovation as the core to create a creative fusion, then act to various aspects of the enterprise, thus forms the enterprise's core competitive power. Meanwhile, constitute enterprise integrated innovation system with three essential factors which are the technical integrated innovation, the knowledge integrated innovation and the organization management integrated innovation, then construct the enterprise competitive advantage model which based on the integrated innovation. At the same time, surpass the general operation thought, exerts oneself in research of the constructs study organization, strengthens enterprise information interchange, establishments and improvements system for stimulating staff initiative and strengthens the protect of enterprise the intellectual property rights, then explored the enterprise integrated innovation operation support system.Integrated innovative and the enterprise competitive advantage model which based on the integrated innovation are very important for the healthy and sustained growth of our country's enterprise.