Study On Environmental Marketing Of ZhangJiaJie National Forest Park

Environmental Marketing is the result of industrialization, and it is very important for the combination of environment and business and social benefit. Zhang Jiajie National Forest Park currently faces the trouble of hard pressure of tourist environment, and also the traditional marketing strategies are difficulty to solve all the problems.The solutions to the problems are :Develop series of ecotourism products, and with well management tools to attract new type of tourist, who are responsible for the environment and willing to take action on the protection of ecology.Design and promote the brand of green. A green image is the key factor for a ecotourism destination, Zhang Jiajie should use this strategy to emphasize the strength of its' environment, and also to tell the tourist to take care about their behavior in the national park.Promote the new tourist management model. The five tourist management models in nature reserved area of foreign country are useful for the environment management of Zhang Jiajie.Intensify the environment management. To develop and promote tourists is just one part of job in national park management, environment management should also be paid attention.Establish the environment management system and encourage the public participation. Only in this way, the environment marketing could be sustainable.