Research On The Strategic Synergy Problem Of Dairy Industry In China

"1+1>2" is the simplest explanation to the conception of synergy. Since Igor Ansoff advanced the conception of synergy in 1960's, basing on this important conception, many western enterprises implemented diversification strategy, combining and recombining strategy, alliance or joint venture strategy. In China, with the rapid development of market economy, many companies are implementing the similar strategies in order to gain the synergy utility.Nowadays, in China, basing on the present conditions and the self developing characteristics, many dairy companies are heatedly carrying out horizontal annexing strategy, vertical integration strategy and mixed diversification strategy. Chinese dairy companies, perhaps the whole dairy companies will make big progress by gaining the synergy utility.In virtue of the theory of enterprise boundary, this paper expatiates and develops the theory of strategic synergy, educing an important conclusion that strategic synergy, like the theory of enterprise boundary, includes three parts: horizontal synergy, vertical synergy and mixed synergy.This paper uses the methods of criterion and demonstration study and qualitative and quantitative analysis. Basing on the qualitative analysis on the theory of enterprise boundary and strategic synergy, this paper seeks the economics explanation on the enterprises' choice of strategic synergy. Meanwhile, basing on the reality of our country's dairy companies, this paper analyses the practice of strategic synergy in China's dairy companies, and brings forward some reasonable advices and countermeasures on the implement of strategic synergy in China's dairy companies.The main content of this paper includes five parts: Part one: Beginning...