The Research On Enterprise Boundary And Strategic Positioning Of Changsha Water Group Co., Ltd

Under the background of global economic slowdown, European debt crisis, China’s capital market increases its openness, water industry’s cross-border mergers are alive, state-owned enterprise reform try to introduce private capital, the state is building a competitive multi-level capital market structure, although the national policies are fully supporting the water industry, still the water industry state owned enterprises usher in the ever more intense market competition, the strategic importance of water companies are being placed in a unprecedented height.This paper firstly analysis business scope and scale of Changsha water company, reason and rationality of the current Enterprise Boundary status quo from the enterprise boundary theory. Then analysis the external environment and internal conditions from Changsha water company’s actual business situation, by using PEST and SWOT models to analysis relevant factors of external environment and internal conditions, and by using comprehensive analysis of external and internal factors evaluation matrixes to get the development strategic positioning of Changsha water company, thus develop the enterprises’overall strategy, give specific strategic implementing plans and steps.After internal and external analysis, clear four strategic development directions:The combination of finance and industry, water affairs integration, environment-related multielement and market expansion, take capital market introduction as an important strategic decision to achieve enterprise overall listing. Leverage to restructuring and listing, Changsha water company will develop into a large state-owned holding company with "water diversion, water supply, sewage treatment, water affair construction" integration, develop comprehensive results in ensuring water security, strengthen water environment administration, promote regional industrial development, achieve state-owned assets value preserve and increase, complete the mission of creating a regional comprehensive environmental services supplier to achieve the transformation development and surpass of investment and financing modes of state-owned water affairs company!...