Research On Fresh Produce Chain Operation

Fresh produce chain Operation is the retail way that uses modern means of the retail sales- Chain Operation by the core enterprise. It has some features which unified purchase, unified distribution, unified CIS, unified sales management and so on , therefore it thoroughly changed the traditional model of the multi-link circulation operation.First, this paper analysis the fresh produce own identity and unique business process requirements, and studies chain operations' features, and running the Fresh produce should use this model in China.Second, the paper uses the theory of scale economics, professional division theory, transaction costs theory, and information economic theory, cyber economic theory, describe the fresh produce chain operation reasonable and economic processes from the view of the economics.Third, the paper studies dynamics factor of the Fresh produce chain operation and the development process, and found some development problems in China.Finally, through researching the fresh produce circulation model of developed countries, the paper raises fresh produce chain operation and the development of countermeasures and advice, combining the successfully practical experience of domestic enterprises.