Study On The Establishment Of Marketing Place About Tibetan Non-life Insurance Company

Reform need a process of continuous probes and innovative. It is shows importance that we do systematic study on the reform practices and then utilize the results to direct and improve the next steps. In Tibet, the "western development program" brings huge opportunities to the non-life insurance company in this region, but on the other hand, the opening up of the insurance market in the western region will incur severe challenges and competitions to this sector. Under this special background, what should Tibetan non-life insurance company do is a important strategic problem which needs us to ponder over and make correct decision.Marketing place establishment has remained unknown to most Tibetan non-life insurance company. Although they have established marketing place, but these marketing place were in lack of a thorough and systematic analysis of the enterprise environment, so they would fail to enable enterprise to grasp various opportunities and challenges brought about by great environment changes. And non-life insurance company self-awareness of its own strength and weak points is always with partiality. So marketing place of the sort have been not well grounded and separated from practice. They can hardly make the three of the outside environment, the interior conditions and...