Research On Competitive Advantage Of Strategic Alliance For Multinational Companies

At present, world globalization has bring a lot of chances for the development of the enterprises, also, it has caused a fierce competition. More and more enterprises began to realize that it is very difficult to compete in the international market with its own ability, they need the help of other skills and resources from the exterior environment. As a result, strategic alliance came forth. As the first choice of the enterprises' strategic projects, strategic alliance has become more and more important, and attacts more and more enterprises to join in.According to the interior properties of the strategic alliance for multinational companies and correlative theories on competitive advantage of enterprises, this thesis analyzes the concept, classification, character and the reason of development of the strategic alliance for multinational companies, introduces the theory of value chain, the basic theory of resources and the theory of core competence.Then, the thesis discusses the competitive advantage of strategic alliance for multinational companies from two of different aspects: value chain and core competence.As for value chain, according to the point of the advantage on some strategic tache is a key source of the competitive advantage, the thesis studied the low-cost, differentiated and strategic alliance network competitive advantage.As for core competence, according to the development of the strategic alliance for multinational companies in the market, the thesis studied the institutinal, technical, organizational and cognizant competitive advantage. The institutinal and...