Jiuding Sustained Competitive Advantage The Company's Core Capabilities To Cultivate

Under the dynamic market environment, sustainable competition advantage is the hot topic which has been common concerned by enterprise circles and the educational circles of management all the time. Along with the continuously developing of marketization, real estate appraisal trade competition has already taken on the characteristics of transformation period, internationalized, standardized at present and it has the important realistic meanings to obtain competition advantage for every appraisal agency. Key ability is the deep source of enterprise's competition advantage, which is the starting point of studies and fostering key ability of Jiu Ding Company.Basing on the research of Jiu Ding Company, the article takes on the research method of combining theory analysis and case discussing.Regard the competition characteristic of real estate appraisal trade of our country as the breakthrough point at first and point out the realistic meanings of researching Jiu Ding Company's key ability. Through summarizing the researches of enterprise's ability theories and especially discussing the key ability theory, it supplies theory support and analyzing frame and thinking to construct and cultivate key ability of Jiu Ding Company.Through the introduction to the trade development evolution and the analysis of development trend about the real estate appraisal trade of our country by Five Forces Model,the article draw the conclusion that real estate appraisal will develop to one high-tech content, knowledge intensive professional direction of service trade of high added value. So real estate appraisal company should pay attention to their own construction of ability day by day. Through the description of opportunity and challenge that Jiu Ding Company is facing and current situation of it's ability, point out the disadvantage of Jiu Ding company's ability. On the basis of studying Jiu Ding company's key ability structure, put forward that Jiu Ding company needs to promote these abilities to construct key ability,such as ability to organize, market expansion ability, ability internalization, ability of using and improving.Thus further point out Jiu Ding company's six realistic route and tactics of fostering key ability.