Strategic Research Of XN Group's Fixed Wireless Telephone Terminal

In 2002, the fixed wireless telephone terminal market startup formally, when the policy on the fixed wireless telephone business being confirmed and China Mobile and China Unicom having joined in the competition.In the following year, the market has been booming, numbers of terminal manufacturers have been throwing themselves into the furious competition. Consequently, the price has been cut down soon, and many manufacturers have been washed out. At present, some terminal manufacturers with strong integrated strength take up much of the market, which stabilizes the structure of terminal communication market. Based on the development background and market competition structure of the fixed wireless telephone terminal industry, the article analyzes the competition status and core competition strength of the fixed wireless telephone business in XN Group, and its competition strategy.The article is composed of six chapters, the first chapter introduces the basic condition of XN Group; the second chapter analyzes its exterior environment, including analysis of macro-environment and industry environment; the third chapter wholly analyzes industry structure by using Porter's competition model; Chapter four includes the analysis of inner environment, illustration of product structure (by using Boston Matrix etc) and core competence of XN Group( by using Value Chain Analysis etc.) Chapter five sum up the competition strategy for XN Group by SWOT tools.