| Voice business revenue has been our fixed line telephone operator's main source of income, However, as the information services market demand continues to increase, mobile triage Telephone serious business. VoIP addition to the traditional voice business impact, making fixed line telephone operators to fixed voice business market is weak, China Telephone operators income growth has been lower than the GDP growth rate.This article passes the company take the Pingdingshan net as the sample of study, unifies the method using the marketing knowledge and the development pattern with the way of from point to the surface, has analyzed the competition environment which the Fixed Telecommunication Network Service market development present situation faces in China, has carried on the SWOT analysis to the telecommunications industry, discovers the advantageous and the adverse condition which China Telephone operators takes, has determined the strategy which suits the market demand of the Fixed Telecommunication Network Service market development. Firstly this article passes Telephone operators to the plight of Telephone operators of the need for restructuring, Then a detailed analysis of the fixed network with the bandwidth and stability advantages, and then fixed the restructuring of the program : Communication from narrowband to broadband communications transformation from a single business to the whole business operators transformation, from the voice business to the integrated information and multimedia information services restructuring. On this basis, this paper the implementation of the restructuring steps have conducted a detailed study.Restructuring of the entire network FTNS Operators restructuring of the telecommunications infrastructure. It also right that the network infrastructure transformation of next generation IP-based network transformation were analyzed. Finally, in contrast to countries in the world, China Telephone operators for the transformation of summing up. |
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