Gt's Public Telephone Marketing Strategies

Through the research in the current communication market, the text want to found how can GT change sale strategy from the single IC card telephone supplier to a competitive supplier. Under the condition that category is numerous and each company need diversify to fit, GT must select the appropriate target market to fit the outside condition. And matching the right marketing strategy, GT can get the larger market and the more profits.First, this text researches the environment of GT and the background of public telephone market. Secondly, this text introduces the basic circumstance of whole GT Company with PEST method. Subsequently, according to the Porter power model, text analyses the environment of GT and makes the making competition analysis. Passing the SWOT analyzing method, text completely analyses the resources of GT and the question that GT faces in the threaten..Studying three aspects of the STP marketing model, text makes the corresponding analysis. Through subdividing the customer of the public telephone market, the text clears and definitudes its need. With analyzing the products in target market, the text choices the right subdividing markets. Researching the right position of GT in the market, GT can establish the right strategy.Finally, according the conclusion and data, using the classic market 4P theory, we establish product system, and analyze the different price strategy in different subdivided market. Discussing the different sale strategy in the different competition strategy ,GT need make the appropriate way to fit.