| After China joins WTO, our country retail trade faces the more and more intense competition aspect. At present there are many study that how to face the market competition aspect for the domestic capital large-scale retail sales enterprise, but there is insufficient attention to the middle and small retail sales enterprise's survival and the development, however, the small retail sales enterprise faces the management difficult position is more serious. This article put the small retail sales enterprise's physical circumstance into the research and discussion.take the Shanghai Wenfeng Square as the research object, through profoundly analyzes the difficult position which its at present exists, seeks the opportunity to go out the difficult position, thus decides a series of countermeasure to go out the difficult position.The full text altogether divides into six parts. First chapter simply introduced the retail trade condition development related theory as well as this article analyzed the utilization the essential method. Second chapter from the organization human affairs, the financial fund and the management achievements three aspects comprehensively analyzed the difficult position which the present Shanghai Wenfeng Square management faces. Third chapter profoundly analyzed the main reason which creates the Shanghai Wenfeng Square management difficult position from the inside and outside two aspects Fourth chapter summarized each kind of advantage for the Shanghai Wenfeng Square goes out the difficult position .mainly included exterior the opportunity and the internal superiority. The fifth chapter aimed at the difficult position which faces in view of the Shanghai Wenfeng Square, in the use exterior opportunity, made countermeasure for going out the difficult position. The countermeasure from the management idea, the internal management, the management strategy, the management method four aspects obtains, by inside... |
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