The Research Of Virtual Operating For Semir Group

With the development of information technology, virtual operating which emphasizes cooperation and outsourcing appears. Virtual operating emphasizes enterprise uses effectively resource of other enterprises. In other words, enterprise decides to outsource the production and operating activities which are low value in the value chain, and, enterprise itself specializes the production and operating activities which are high value. So that enterprise improves the competitiveness of all organization, and realizes expanding the scale of production and operating activities in low costs. We use Semir Group as an example, we analyze why Semir Group implements virtual operating, how Semir Group carries out virtual operating, and the problems in the course of Semir Group carrying out virtual operating. We make some conclusions which are as follows.1.The constraint of external development environment of Wenzhou costume enterprises, the competition pressure of costume industry, and the rapid development of information decide Semir Group carrying on virtual operating strategy.2. Semir Group decides to outsource costume manufacturing and sales, and itself specializes the design of costume and brand operating, so that Semir Group realizes expanding scale rapidly, becomes famous brand which the younger love best.3.The weakening of ability of controlling external market and internal management, the quality controlling of outsourcing manufacture, and the protecting brand in the course of franchise operation are three problems which Semir Group should face.4. Semir Group should implement improving brand recognition, introduce talents, technology and equipment in order to reform the organization, use home and abroad market correctly to expand the channels of sales, build the system of physical distribution an information effectively, implement virtual operating transfer to localization and materialization, introduce the equipment of detecting the quality of costume in order to strengthen the management of the quality of costume, strengthen institutionalization of the management of franchise operation, to make virtual operating perfectly.