A Research On Marketing Public Relations And Integrated Marketing Communication Under Internet-Media Envioronment

The Internet is changing ours life, and the Internet media is increasing force, and had exceeded some of the classical media. The more visitor internet-media contact, the fact that we must face is: the internet-media is becoming a sale-carrier that cannot be ignored. This text explain how to use the internet-media for better PR and conformity via the research about the character of these two media forms and the relations between the two.Chapters 1 by compare the users of internet-media with the users of traditional-media, we can find that internet-media keep making progress and traditional-media trend aging. With the help of Internet media, some companies get success but someone failed. By research these cases to bring forward the questions and aim.Chapter 2 Research the characters of internet-media users and find that they are activity at life and consumption. Matthew Effect is involve in communication of internet-media and users. Show the strength and weakness of internet-media.Chapter 3 bases on the result of research of Chat 2, we find the Matthew Effect is also traffic in the public relations of company.Chapter 4 Analyze the characters, and connections by comparing the internet-media and classical media. Prefer the new direction of how to use the internet-media.