Research Of The Development Strategy Of Ningbo Port Beilun Co., Ltd

After China became a member of World Trade Organization, its foreign trade volume grows rapidly along with its main economy's rapid growth, the dependence degree of foreign trade becomes higher and higher, China's economy has really merged in the world economy, and becomes a powerful boost motor of the world economy. As a very important node of world trade, the development of Chinese ports is not satisfied at certain scale. In some area, the lacking of operating capability is rather severely, such as the shortage of large iron ore terminal. It has caused that the logistic cost of the steel mills' goes up for the inadequate unloading capability, especially for the large steel mills alongside Yangtze River. And this also becomes a bottleneck problem to the development of those steel mills. As a professional iron ore terminal in the outer area of Yangtze River estuary, Ningbo Port Beilun Co., Ltd (NBP Beilun), the largest iron ore unloading terminal company, has the responsibility to settle this problem. If the company cannot grasp the opportunity to develop itself rapidly, surely, it will lose in the fierce competition. Guide by the theory of the enterprise strategy, this paper uses the SWOT analysis to analyze NBP Beilun's strengths and weaknesses, to grasp the opportunities in the out environment while minimized the threats, and hold tightly the chance of iron and steel industry's rapidly growth for the developing of the company, and to frame the company's development strategy. Its final goal is to pursuing the company's steady development during the process of cooperation with large steel mills to settle the bottleneck problem on the steel mills' logistic chain. The preface to the paper is an introduction to about the background of choosing the subject matter, the way of thinking, analytics. The body of the paper is divided into six parts. Part one introduces the basic situation of enterprise strategy theory and the main elements relative to port strategy, and also the SWOT analysis and the three main competition theories. Part two and Part three are the external environment analysis and the internal environment analysis. Part four is the...