The Analysis Of Competitive Position Improvement For Italian Industrial Zone

This thesis focused on Italian Industrial Zone as research example to discuss the market player how to promote competitive position in the field of industrial zone.In chapter 1, it introduced background of industrial zone and Italian Industrial Zone. In chapter 2, it introduced related theories and methods.In chapter 3, by PEST and Market Competition Analysis, it analyzed macro environment of Italian Industrial Zone including politics and law, economy, society, market development, competitor, land supply, customer and so on. In chapter 4, by Enterprise Value Analysis, it analyzed micro environment of Italian Industrial Zone including company brief, operation, human resource, culture, marketing and soon.In chapter 5, by SWOT, first it analyzed some problem in Italian Industrial Zone development which affected the service quality, directly or indirectly. Second it analyzed the reason to cause the problem. Then it analyzed the necessity and possibility to resolve the problem.In chapter 6, it discussed that how improve the competitive position of Italian Industrial Zone. In chapter 7, there is a conclusion for whole thesis.