The Research Of A Case About Appraisal Method In Marketing Project Of Dalian Post Bureau

The knowledge economy time has already arrived in 21st century. It is stimulate the continue advance of the science and technology, and the economical globalization tide has already flushed the entrance to our country. The management pattern and thought in the planned economy time has already been broken. The enterprise needs setup the dynamic and organic organizational structure for the change of inside and outside environment. More and more enterprises have realized that the original organizational structure is not able to adapt to this change which is based on the strict division and has straight line function. The project organizational structure arises at the historic moment. The team has character of flexible, compatible and has the capacity to solve problems fast. It is also impelling the project enterprise's development and receives the special attention.Now the achievements appraisal of the project enterprise is the focus in the field. The traditional achievements appraisal pays attention to individual achievements, and is lacking of the validity of the team appraisal. So the achievements appraisal and management of project team becomes a mere formality. At present team's achievements inspection situation has already become the barrier to the development of the project enterprise.So this article expects to apply the BSC theory to the achievement appraisal of the project enterprise, and wants to appraise the organization achievements, the team achievements and the individual achievements roundly and synthetically. And it will explore the team problem of innovation and development in the project enterprise through the example of Dalian Post Bureau. It is also hope can propose some helpful reference suggestion in this field.