The Research Of Cyber-marketing Achievements Appraisal Of The High Grade Real Estate Brokerage Firms

With the rise of the third technological revolution worldwide, the human society get into the information society from industrial society, by means of a wide range of computer applications and the rapid development of communications equipment, processing and dissemination of information can be completely done in the blink of an eye. With the Internet, network information, as the world's shared resources, resulting e-commerce worldwide, bringing the business and the management of all aspects of profound change, large and small enterprises have launched e-commerce all countries, begin their online network Marketing.This article Lunshu network of domestic and international economic development, present situation, generated by the network marketing background, obtained for the network marketing purpose of the study and significance of the results by studying at home and abroad Xueshu research, summed up the economic future of our network development. Then introduces the basic content of network marketing, network marketing features, to the basic theory of network marketing, including network theory of integrated marketing, relationship marketing, direct marketing and network software marketing, database marketing, high-end real estate brokerage network marketing enterprises to develop the external environment. High-end real estate brokerage business through network marketing analysis of the necessity of combining the high-end real estate brokerage companies in China face the reality, draw high-end real estate brokerage companies in China's three network marketing mode, namely, stimulate consumption of network marketing model, interactive communication style of network marketing model, the database type of network marketing model, respectively, carried out for each model in detail.DEA model by introducing to the high-end real estate brokerage company SD's case, studied the network marketing business from the beginning to the skillful use of network marketing in 2003 and 2009 the performance of network marketing, network marketing performance to take a quantitative analysis . SD high-end real estate brokerage business for the company to evaluate the performance of network marketing analysis, for our high-end real estate brokerage network marketing companies provide very useful reference. To speed up the real estate brokerage network marketing business, enhancing the performance of network marketing, you must find a solution from different aspects of the problem. Economic enterprises in the current network environment, network marketing should be used to reduce costs, establish a strong brand high-end real estate brokerage business, the implementation of customized consumer marketing, network marketing and even the overall marketing to increase sales, in order to achieve high-end housing real estate brokerage business marketing objectives, guiding our high-end real estate brokerage business in the direction towards the development of faster and better.