Study On The Recycling Economy And Green Marketing Countermeasures

Development of a recyclable economy, protecting the ecological environment, building a resource-saving, environment-friendly society is a basic national policy. Green marketing is the mainstream of 21st century marketing, green marketing is the practice of conducting economic cycle.Circular economy is an important component. To the economic cycle theory applied to the green marketing activities.The practice green marketing will be a guide to further expand and enrich the green marketing theory.Based on the theory of recycling economy and green marketing theory, based on analysis of green consumption,Green Marketing Enterprises external analysis, analysis of consumer behavior. Green marketing enterprises to identify bottlenecks.Reveals the consumers and the government's role and influence of green marketing.Establishment of a recycling economy and green marketing bottlenecks counte'rmeasures.