Study On International Marketing Strategies Of Hefei Meiling Co., Ltd.

Confronted with many competitors in domestic market and entering of famous Multinational Corporation, Meiling is in an intensive competition industry. How to develop international market is an important task for Meiling.This article adopts demonstration research method. First, this article analyzes the basic situation of Meiling to find out the strengths, weaknesses, opportunities and threats of Meiling, then choose the target market based on the analysis of global market.Based on the above analysis, this article will discuss the international marketing strategies in the fields of product strategy, pricing strategy, promotion strategy and channel strategy. As to the product strategy, the concept of product composition analysis should be set up, the quality of product should be improved and new products should be developed according to the needs of customers. In the aspect of pricing strategy, Meiling should use flexible pricing method as its principal strategy for setting prices with an watching the market, clients and products. In the aspect of channel strategy, Meiling should take different strategies for different markets around the world. In the aspect of promotion strategy, Meiling should take pushing strategy, paying high attention to personnel promotion, attending some famous fair and visiting clients regularly etc.