The Marketing Profit Zone Of China Southern Airlines Jilin Branch

The price war is one of the important means that modern business enterprises find a foothold somewhere and develop in the competing market. Changhong of electron industry and Guomei of sale industry are black horses that rush out under this strategy guideline. However, the aviation industry that has always been considered as the high profit also faces this embarrassing situation. The big market realm of profits originally become more and more poor and unproductive, even become non-profit zone in the end because of malignant price competition. Non- profit zone is the "black hole" within modern business enterprise management. In this black hole, funds invest, but create no profits. Nowadays when market economy become more and more developed, the profits zone having been eroded gradually because of the malignant price competition, the trend that having non-profit zone to be extended continuously. The airline companies in China cannot escape the harassment of the malignant price war. All domestic airlines performances fall largely. How to gain has become a question that could not be avoided in front of all airline operators.After Changchun New Airport putting into service, the air transport market competed intensely, Jilin subsidiary company of South Navigation continues 13 year high quota profit myth in Changchun market to be broken. The competition airline companies enters Changchun market on a large scale, malignant price war continuously in order to capture the market share; Returning the advantage to the agent becomes more and more high in order to dredge the marketing channel. Due to the relative excess capacity, the competitive airlines play transit card, take advantage of their respective base route network in Beijing, Shanghai, Guangzhou, Shenzhen and Qingdao, as...