A Study On The Competitive Strategy Of Storage And Transport Business About Xuzhou Storage And Transport Co.

As a large and state-operated enterprise established in the planned economy times, XuZhou Storage and Transport Co. faces many strong competitors. Competition becomes more and more fierce. In order to keep the leading position, how to formulate the competitive strategies which can develop the strength as well as avoid the weakness is an important and urgent problem.At first, the paper simply introduces the general situation of XuZhou Storage and Transport Co. along with the development of storage and transport business. Under the guide of strategic management ideas, basing the environment studying, the paper analyzes some external factors, such as fast development of economy, the emphasis to logistics of the governments at all levels and the present situation of logistics line, also analyzes the internal resource and strength, then finds out the key factors involve internal and external environment; by analysis of five competitive forces model. We master the competition construction and situation. On basis of conclusion arouse from analyzing or by using SWOT matrix analysis, Poter's generic competition strategy, through the business situation, we bring up some ideas of adopting differentiation strategy. On the end, combining with all kinds of analysis results, implementation step and improvement aspects were brought out according to enterprises' actual situation.The logistics development tendency and the region competition characteristics as well as of condition XuZhou storage and transport company have decided that the enterprise should adopt differentiation strategy. In order to acquire core competition capability, the important stages as fellows must be adopted: to participate in the market competition by setting up the brand image in the customer mind and developing the increment service of logistics and enhancing logistics service quality. On basis of improving internal management, to use and assign resources reasonably, develop the strength of enterprises' resource, invest more money...