Research On Development Strategy Of Huarong Securities Brokerage Business

The high speed growth China's economy has led a rapid development of China stock market.Given the historical reasons,China's securities brokerage business still followed the traditional competitive ways,price is one of the most important means,market competition is very serious.Currently,exchange commission rate fell quickly ? more and more alternative financial products threaten security brokerage business,in order to obtain the unique position in the market,enlarge the market share,Huarong Securities brokerage business has to consider to improve and adjust its strategy of brokerage business.Securities brokerage business has become the core portion to securities firms given its high profit.This article takes Huarong securities brokerage business as the study object,firstly,analyze internal and external environment that Huarong facing by taking the PEST model,five strength models etc tools,to identify the influencing factors that impact the business;then analyze company's opportunities,threats,strengths and the weaknesses by using the SWOT matrix,to define the future development direction and objective;finally,figure out the appropriate Huarong securities competitive strategy.Also,propose the safeguarding measures to safeguard the strategy could be implemented in the practice smoothly.Base on real case study,the thesis may a good reference to the companies in the similar fast developing stage,to manage their company competitive strategy.