| Nowadays, the competition in the Chinese color TV market is becoming extremely fierce. Beside the traditional CRT TV, flat panel TV including PDP and LCD TV is playing a more and more active part in the market. Among which LCD TV has been widely accepted by more and more consumers due to its better pictures, more dimensions and smaller space. LCD TV industry in China is experiencing an ever fast development. Attracted by the huge profit, many manufacturers have invested a lot on LCD TV industry. It has become a hot topic as how to win in such a hard competition.The essay describes the competition structure and industry environment of Chinese LCD TV market, analyze the characteristic of Chinese LCD TV industry with tools of SWOT matrix and competition strategy etc. and discuss about the development tendency of LCD TV industry to China. |
PDF Full Text Request