The Competitive Strategy Analysis Of CS Display Company

The display panel is the core component of various types of display terminals for consumer electronics and terminals.China,as the world's largest consumer of electronic terminals,suffered from Japanese and Korean Taiwanese panel companies.Taking advantage of the financial crisis of 2008 and the opportunity for the industry to reshuffle the brand,the display panel industry has developed rapidly with the support of national policies.CS Display Technology Corporation has grown up in response to the booming trend of the industry and has achieved certain advantages.However,with the increase in production lines,the acceleration of technological innovation,the serious homogeneity of products,and the adjustment of competitors' development strategies,it has brought great pressure and challenges to the continuous development of CS.The CS display was established in 2009,mainly for the research and production of thin-film transistor liquid crystal display(TFT-LCD).CS shows that the current six production line projects are operating synchronously,and the production capacity covers large-size TV panels and small and medium size mobile terminal panels.Mainly in the low-end TV display panel,product shipments ranked fifth in the global LCD TV industry.Faced with a rapidly changing environment and fierce competition in the industry,how to consolidate the company's existing competitive advantages and establish new advantages,and to plan a strategy that conforms to the development of the industry and enhances its own competitiveness is an urgent problem to be solved by CS.The problems faced and concerned by companies in the display industry.This article takes the CS display as the research object,and uses related theories of enterprise strategic management.First of all,starting from the development trend of the display panel industry where CS is displayed,using the Porter's PEST model and Porter's five force model to analyze the external of the CS display technology company.The macro-environment,the development of competitors,and understanding that the market demand for products is at an ascending stage,is also an industry supported by the government,with great potential for development,high technical and financial barriers,and less opportunities for potential entrants.At the same time,it also encountered excess production capacity,lower product prices,new product and technological innovation,and the threat of monopoly in the upstream of the industrial chain.Then it analyzes the development status,key resources and capabilities of the CS display,finds the competitive advantages of management,technology,flexible and intelligent manufacturing and marketing in its internal value chain,and lays a foundation for fully considering its own internal resource capabilities when formulating a competitive strategy.Then,based on the internal and external analysis conclusions and SWOT model,the CS company's specific strategy for enterprise development is analyzed to reveal the CS company's competitive situation.Through the analysis of the company's vision and market positioning,the low cost and high differential phase of the CS display are proposed.Combining the proposals of competitive strategies,and through the changes in the pattern of manufacturing activities,the improvement of technologies,the improvement of operational efficiency and product differentiation,the innovation of product systems and service systems,and the design of value chain activities for total quality management and industrial chain integration.Build it.Finally,based on the analysis of the previous chapters,we propose CS company's strategic safeguard measures from the aspects of organizational structure,human resources,smart manufacturing,supply chain management,and construction of corporate culture,etc.,to show that CS will respond to market changes in the future,enhance market competitiveness and market position.Provide reference and reference to the smooth implementation of the company's business strategy and achieve a steady growth of the company's long-term performance.