Patent Strategy Research In China OLED Flat Panel Display Industry

With the deepening of economic globalization and international industrial transfer accelerating, originally developed by the world’s leading information industry development of the situation is changing, and the status of some emerging market countries and regions in the industry pattern of rising in semiconductor manufacturing, flat panel displays,communications equipment, and other major areas have achieve a breakthrough, and the emergence of a number of outstanding enterprises internationally competitive.Outbreak of the international financial crisis and further accelerate the restructuring of the global electronic information industry competition in 2008, many leading multinational strategic adjustment challenges that the introduction of advanced technology and equipment,including China, the emerging market countries and regions, accelerate development and seize the commanding heights of industry opportunities.Flat panel display industry technology and high added value and wide use of the field,a large industrial scale, stimulating effect on the downstream industry chain is very obvious.Our Government are emerging flat panel display industry into strategic industries, and to emphasize the strong development of flat panel display industry, which is listed as a national "Twelfth Five-Year Plan" an important strategic task. Chinese mainland rely on a good investment environment and high technology talent pool, attracting a large number of leading international companies, the rapid formation of Beijing and Tianjin, the YangtzeRiver Delta and Pearl River Delta region as the center of the world’s major IC manufacturing, packaging and testing, and FPD display supporting the panel and other production bases for the introduction, cultivation and development of FPD complete industrial chain, especially in the industrial core technology and materials, such as glass substrates, ITO conductive glass, etc., to enhance the overall strength of local enterprises in key technologies and supporting aspects, to create a good conditions.China time to seize the opportunity of international rapid development of flat panel display industry, to develop flat panel display industry, becoming the Republic of Korea,Japan, the United States, the country’s fourth largest flat panel display industry. Faced with a huge market potential and development requirements of strategic emerging industries, to ensure the healthy development of the photovoltaic industry faster and better flat panel display industry is our main task. Technological innovation is the sustainable development of the power industry, the industry in order to maintain international competitive advantage,we must continue to carry out technological innovation. Patented technology innovation as the external manifestations, can be most intuitive reaction industrial technology innovation output situation, main innovation in order to maintain innovation advantage, must be particularly patents means of innovations protected by intellectual property rights, patent strategy for industry, carry out the layout of the core technology patents.Therefore, this article from the patent perspective, the use of patent information analysis method for Chinese OLED flat panel display industry patents were analyzed. The results show that China OLED flat panel display industry, the number of patents in the global forefront indicators; patent quality indicators need to be further improved, should overtake the United States, Japan, South Korea and other technology powers as the goal;patented composite index also has an advantage, there several large-scale furniture, a flat display business, and the main display technology distribution companies in the upstream industry chain OLED flat. In addition, the article will patent information analysis method and AHP-SWOT analysis combined analysis of the OLED flat panel display industry technical level of internal strengths and weaknesses, and external opportunities and threats,to provide a basis for industrial patents strategic choice. The results show that China’s OLED flat panel display industry should give priority to select WO technology development strategy mode, meanwhile, in order to fully develop OLED flat panel display industry, the strategy should also be taking into account the SO, ST strategy and WT strategy.