A Research On Development Strategies For Display Business Of J Co.,Ltd

Company J was born out of 156 key projects aided by the Soviet Union in the 1950 s.In 2003,it entered the display panel field by acquiring Korean LCD production lines and independently built the first domestic LCD panel production line.The global LCD panel industry was at a low ebb caused by the global financial crisis in 2008.Company J seized the opportunity to integrate national resources against the market and expanded its new production line on a large scale.In 2014,it successfully increased its market share in major application areas such as mobile phones,computers,and tablet displays.Ranked first in the world.Nowadays,company J has grown into the world’s largest display panel company,occupying an absolute leading position in the mature technology LCD field.But it is only ranked third in the world in the field of rapidly replacing OLED.Facing the rapidly changing display technology,the rapidly changing global economic environment,and the multiple encirclements of domestic and foreign competitors,how does J Company get rid of the burden of its past success,enhance the core competitiveness of the enterprise in multiple dimensions,break through the “encirclement” and transform into More internationally competitive technology giants have become a key task for J company’s current development.This article takes J company as the research object,uses PEST,Porter’s five forces analysis model,comprehensively analyzes the external environment it faces,and the advantages along with disadvantages of J company’s internal resources for its development display business,and uses the SWOT analysis model to search the future of the company’s development display business.Development strategy put forward effective and clear measures.According to the research and analysis of this article,J company shows that after nearly two decades of rapid business development,it has accumulated abundant superior resources in production,technology,capacity,market,capital,human resources and other fields,and is facing national policy support and a new generation of information technology changes.However,the lack of supporting facilities in the industrial chain,competition in high-end areas,and overcapacity in the industry are facing huge challenges.Company J’s overall strategy should match the growth strategy,combine diversification and integrated growth strategies,implement a competitive strategy that combines differentiation and centralization,and promote J Company’s display business to achieve higher strategic goals and strategic missions.