The Studies On The Brand Strategy Of Nanjing Cigarette Factory

Nowadays a brand embodies the core value and the competitiveness of a product. Brand management strategies are important approaches to realizing the sustainable development for the corporations. A centralized sale system in Chinese tobacco industry is implemented for a long time.With joining the WTO,in the face of the fierce competitions of the Transnational corporation of tobacco,the tobacco management syetem is now changing, the probems such as small scale enterprises,lacking of famous tobacco brands are resolving.Tobacco brand strategies is pivotal to Chinese tobacco enterprises.The paper regards the thories of brand and brand competiveness of Nanjing Cigarette enterprises as the cutting point.The necessity and actuality of implementing the brand strategy in enterprises is proved by strategy analysis of the home and aboard industry trend and internal environments of the enterprises by the tools of SWOT and BCG.The enterprises brand strategy target is embodied by the analysis of the NanJing famous band strategy on brand's positioning,qulity management and protection.