Studies On The Competitiveness Of Chinese Cigarette Enterprises

China is a world-wide famous tobacco country. Tobacco industry, especially cigarette industry is an important part of the national economy, which is the magnitude resource of the national finance revenue for a long time. However, there are many problems in this industry, such as too large enterprise population, scattered organization structure, the extremely small international market share, the weak competitiveness. With the economic globalization and China's entrance to WTO, Chinese cigarette manufactures are facing more and more directly competition which comes from Multi-National Corporation. Chinese cigarette enterprises are in urgent need of improving the competitiveness which is beneficial to the tobacco industry and insure the national revenue.The industrial economics, competitiveness of enterprises theory are used in anatomizing the structure of competitiveness of Chinese cigarette enterprises. First of all, the paper studies the competitiveness of Chinese cigarette enterprises from the three factors: resource, capability, institution. Secondly, it analyses the circumstance of enterprises. Thirdly, based on above studies the paper set up an index system of cigarette enterprises and builds a fuzzy evaluation model by using Analytic Hierarchy Process (AHP). Then it is used to analyze the competitiveness of Henan Xinzheng Tobacco Coperation. The analysis illuminates the status and the influencing and limited factors of competitiveness, the connection between each other.The conclusion indicates that the competitiveness of Chinese cigarette enterprise is weak and the restrictive factors are as follows: firstly, the tobacco monopoly system blocks the development of cigarette enterprises, which has to be reformation; secondly, the products have no andvantage in quality, price and brand resources; thirdly, Chinese enterprises are not good at resource development and collocation, marketing exploitation and occupation; the Chinese tobacco industry should make progresses in science and technology research, self-innovation, research faculty introduction.Aiming at the conclusion, the suggestions to improve the competitiveness of Chinese cigarette enterprise are as follows: Firstly, the tobacco monopoly system should be replaced; Secondly, the merger and acquisition should be driven to form the scale advantage, to build strong brands, to improve the competitiveness of Chinese cigarette enterprises; Thirdly, cigarette enterprises should set up the modern enterprise institution, make enterprises to operate in the corporate government structure. In the meantime, enterprises have to enhance business administration, realize the management innovation; Forthly, enterprises should invest more to the science and technology research, stimulate the innovation of the industry and enterprises, fifthly, enterprises should found and consummate the employment system, sixthly, enterprises should update the marketing concept, build favorable distribution channel.