Study Of The Theory And Application About Market Research In Railway Passenger Traffic

Under the background of increasingly fierce competition in passenger traffic market and the railways developing by leaps and bounds, how to distribute resources rationally and design products scientifically and improve the management efficiency of the railway passenger traffic enterprises, has become urgent problems. Timely, accurately and dynamically getting market information is a prerequisite to solve the problems. However the existing theories can not guide the railway passenger market research. Based on these problems mentioned above, this paper makes a comprehensive research into the theories and methods which are applicable to the railway passenger traffic market research.This dissertation contains five chapters: Chapter 1 introduces the background and the necessity of this research; The second chapter briefly discusses basic theories and methods of market research; Aiming at the railway passenger traffic market, the third chapter makes a systematic research into the theories and methods of the railway passenger market research, particularly conducts an in-depth study on the questionnaire design, sampling techniques and statistical analysis; Using the theories and methods brought forward , Chapter IV conducts a case study of passenger demand on dedicated passenger railway line; Chapter V summarizes the results of this paper and points out the questions for further study.The main gains of this paper are as follows:First, closely integrated with characteristics of railway passenger traffic market, makes a systematic study of the applicable theories and methods and gives a set of exercisable methods;Second, in the case, researches the demand of passenger about dedicated passenger railway line, gives many valuable advices, especially provides a referenced fare by speering passenger's willingness to pay.