The Research On Aerospace Enterprise's Development Strategy

Since China's reform and opening policy was carried out, especially since we entered into 1990s, the international situation and domestic circumstances has changed greatly, and our country is changing from planed economic system to socialistic market economic system. Under these circumstances, China's aerospace industry deeply feel unsuitable, many enterprises tend to decline in economics benefit, and some of them even hard to maintain normal production and marketing activities. The rapid and healthy development of aerospace industry has been influenced seriously by the difficult situation, less economic benefit, low whole economic strength and weak market competitiveness. Therefore, we should seize opportunity, deepen reform, recompose valid resources so as to improve the existing and developing ability of the aerospace enterprises, push forward the modernization of management and carry out the endurable developing strategy. For Aerospace enterprises, this is not only the requirement of the times and inevitable selection to increase their own economic strength and improve market competitiveness, but also an opportunity and a challenge to execute Big Group Strategy, build first-class corporation in the world, impel aerospace economy to a continuous, rapid and healthy development.This thesis,taking Sichuan Aerospace Industry Corp. as an example,probes into the developing strategy and management problems about aerospace scientific enterprises. As the theoretical basis,it systematically introduces the basic theory of enterprise strategy management, mainly analyses the status of aerospace industries, especially that of Sichuan Aerospace Industry Corporation. Based on the analysis and according to the sequence of"strategy analysis-strategy establishment-strategy implementation", it also makes a deep systematical discuss and research on the development strategy of aerospace industries such as Sichuan Aerospace Industry Corporation, and finally educes the basic concept and ensuring measures of aerospace industries'development.