China Telecom Research For Chinese 3G Business Operation

With the rapid development of national economy, the higher living standard of people, the various need of them. Thus, China Telecom developing the business of 3G will continuously satisfy more and more personnel character culture.China Telecom only can has fixed-line telephone network business after reorganization. Fix telephone has been gradually replaced with the mobile business developing. Wireless communication is the trend of future development. China Telecom will realize its strategy transition from traditional fixed-line telephone network operator to comprehensive business operator after get the license of mobile business. The developing of 3G business is the basic for China Telecom step into the first class enterprise in the world.The article focus on the how China Telecom enter into the market and has its competition advantages after it get the license of mobile business. It also give China Telecom reference about how to manage 3G business by analysis, comparison and summary of both national and abroad Mobile Manage corporation experience; and raise its advise of managing strategy(including products combination, Pricing strategy, channel strategy, terminal strategy and brand strategy) through the SWOT analysis of China Telecom ability of managing mobile business. To study the article will also get some propose for how China Telecom raise the competition of 3G business and acquire the target customer, expanding the sub-market share after China Telecom enter into mobile business.