| Domestic telecommunication market has consisted by six fundamental operators compete in different services after several reforms. The coming reunion will help form more effective market structure due to the corporation develop slowing and the user scale concentrate in advantage company.China Unicom break the monopolization situation in domestic telecommunication market since its existence. Face to the new competence situation after reformed, China Unicom should catch the opportunity and challenge, deploy the overall cost leadership strategy, promote the service quality and level.China Unicom should take advantage of the one level corporation system and un-symmetry regulation to reduce the impact of enterprise reform, increasing investment to improve the network quality and expand the subscriber scale in 3G time.The development of the domestic mobile communication market has deep space due to the China's macro-economy will keep growth. The new China Unicom should catch the opportunity utilize the advantage of 3G date service to promote the user and revenue market share.Deploy the overall cost leadership stratagem is a inevitable choice to telecommunication corporations under the intensely compete market. China Unicom should construct the core competence and promote the ability of profit to keep continuous developing. Insist on the"what to do, what not to do"investment strategy helps CU's effective of investment; enhance the internal management and carry on budget management benefits profit increasing; strength the fixed and mobile service convergence help to the cost of user expanding and maintenance.Provide the best service to customer and promote the service quality and standard oriented is the key factor to telecommunication company beyond others. The new China Unicom should satisfy the customer's demand through technical innovation, operation innovation and service innovation. Promote the loyalty of customers through figure value of enterprise's brand. |
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