A Study On The Marketing Strategy-a Case Of Chongqing Telecom Banan Branch Company

The rapid development of telecommunications technology in China,the telecommunications business has become a indispensable part of many families,the state in order to enhance the technical level,to develop the relevant policies to promote the development of new technologies of telecommunications.The competition between telecom enterprises has become increasingly fierce in the entire telecommunications industries,the pattern of the telecommunications industry has undergone tremendous changes.Telecommunications companies have been related to each step forward scholars attention,it has become a major research topic of many scholars.The first chapter of this study for the research background,significance,research ideas and methods,elaborate relevant research at home and abroad.The second chapter on basic theory paper writing unfold finishing,involved in marketing strategy,competitive analysis.The third chapter Branch Banan Chongqing Telecom internal and external environment to start analysis and find their marketing problems and causes.The fourth chapter of the company's marketing strategy,and proposes strategies to protect large data,new media,based on relationship marketing.The last part is the conclusion.Studies suggest that the overall branch in Chongqing Banan Telecom marketing strategy,should strengthen mechanisms for institutional innovation,stimulate the vitality of the market,improve market efficiency Banan Chongqing Telecom branch.Meanwhile,Chongqing Telecom Banan Branch also will focus on mobile,broadband,three new business,the entity,direct marketing,electronic three sales channels become bigger and stronger;at the same time,we must enhance the intensive marketing,integration maintain basic management and risk control four operating capacity.Training China Telecom corporate culture and brand image,create a favorable market environment,close strategic cooperative partnership.Enterprises to implement differentiated marketing,and tap the potential market power and improve the efficiency of enterprises,enhance branch in Chongqing Banan telecommunications market core competitiveness.Branch Banan Chongqing Telecom can achieve product differentiation in terms of technology and function;in the realization of product differentiation,to customer demand-oriented,and constantly update the product's features,operation of a new technology to develop more new products,to meet customer demand.The price of the development,to be basedon the demand and price competition in the industry trend of customer's pricing strategy,in order to enhance customer value to achieve efficiency of enterprises;enterprises should also regularly visit users to understand the use of user feedback,understanding market conditions,and constantly improve the development of enterprise pricing strategy.Enterprises in channel management,and integration from competing channels,channel transformation,electronic channel management improvements in three areas.On promotion,to a reasonable allocation of promotional funds;Chongqing Banan telecommunications branch in promotional activities,we have targeted advertising delivery,to reduce the traditional way of advertising funding,to increase Internet platform to promote the use of the Internet platform to promote not only fast,but also promote a wider scope,the face of the crowd more.And recommend the use of large data,new media and relationship marketing means to guarantee the implementation of the entire marketing strategy.