Research On Wintelism And The Optimization Of Insutrial Organization To Automobile Industry In China

Modern society's development is inseparable with humanity's social activity. Looked from the development progress, social product organization form has approximately experienced three historical stages. From Fordism to Toyota Production System and Wintelism, the different production method has accomplished a large quantity of success enterprise. Wentelism which springs up from PC industry in 1980's has got the most benefit in the progress of economic globalization and then spreads to other manufacturing including the automobile. As the social industry the pillar industry, the development of auto industry takes a great contribution to social economy. Faced with a series of problems in the progress of our automobile industry, the research on Wintelism's competitive advantage helps to optimize the organization structure, promote the industrial competition and show the manufacturing advantage of China within the worldwide automobile industry.By comprehending the correlative knowledge of the organization characteristic for Wintelism, this paper has systematically explains the content of the conception, characteristic and hypostases of Wintelism, and then totally expounded its industrial organization pattern and domino effect. By the analysis of the actuality of the auto industry, it expatiate the structure, conduct and performance of the market in use of the SCP pattern. Comparing with the traditional pattern of Fordism and TPS, it expatiate the industrial competitive advantage of Wintelism, based on which the paper analyses the condition to optimize our automobile industrial organization. And then it systematically researches on the rule, the route-choosing, the realization mode and the actualization measure. So the conclusion is lastly formed that the best optimization to our automobile industry is the oligarch structure of Wintelism.