| With the development of economy of our country and the improvement of people's standard of living, Home-textile Industry is becoming the highlight of Textile Industry by people's strong demand. There exits larger market space for Home-textile Industry after China having entered World Trade Organization (WTO). But our Home-textile enterprises have to face the challenge from international market, which was brought on by RMB appreciating, throughput expanding of Textile Industry in China, and Indian and Pakistan's Textile Industry growing up.CS Home-Textile Co., Ltd is a large state-owned enterprise. How to continuously develop under new circumstances is a vital issue that Chinese home-textile enterprises have to solve.This thesis studies the development strategy of CS Home-Textile Co., Ltd. which main business is international OEM. Depending on relative strategy management theories, this thesis analyzes the external macro-environment and industry-environment, the international market and domestic market, this thesis researches internal resources such as... |
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