A Study On Product Mix Management Of Cooper Electric In China Market

With the development of company, there will be more and more product lines. Plenty of product lines can be company's strategy resource, also can be the road of profit losing. Now, product management or product mix management has been the strategy tools to achieve company's goal. For product manager or management team member, everyone should know how to manage all product lines and should know how to let the products keep consistent with the enterprise strategy and achieve the strategic goal effectively; when the enterprise is faced with a number of product lines and limited resources, how to organize and manage these product lines perfectly.Product mix management is put forward for these reasons. Product mix management will help the enterprise cultivate and exacting the enterprise's core competition, keep the product portfolio consistent with the enterprise strategy ,maximum the value of the products mix achieve the finance income and the non-finance income, and hold the competition advantages and so on.This thesis sorts the activities of the enterprise into operation and product through analyzing the relationship between product lines and...