Research On Product Management Application Of SOIT Company Manufacturing Camera Module

It is the demand of smart life and intelligent production driving intelligent hardware market booming.Intelligent hardware such as smart wear,smart home,intelligent vehicle,health care,and intelligent unmanned systems,is closely integrated and collaborate with internet and cloud computing,to provide various services for users.Intelligent hardware is inseparable from a pair of smart eyes.SOIT company focuses on developing and producing smart eyes—optical image modules.With the rise of various intelligent hardware market,the market demand of optical image modules is gradually increasing.The SOIT Company has to custom the optical imaging modules for different application fields for all kind customers.But the SOIT Company splitting its focus on developing of various types of products,resulting in serious waste of internal resources,difficulties in producing high quality products,and customer dissatisfaction.Through the study and application of product management theory,this paper analyzes the product management status and problems of the optical imaging module manufacturers in the field of intelligent hardware according to the industry environment and the actual situation of SOIT Company.According to the actual situation of the SOIT Company and starting from the view of practical operability,the actual situation,in the course of the study,the authors analysis the core issues and puts forward improving measures from the organization structure,product line and product planning,product project management,product promotion and other dimensions.The author proposals to establish the product manager position,arrange the product manager as the main line of product lifecycle management,standardize the process and methods of market researching,implement the product line and product planning,try to combine the product management and project management,and optimize the product promotion and feedback mode.According to the actual situation of the SOIT Company,the author established the product management model with product manager as the main line,established product line and product planning model,established the model of combining product line management and project management,and optimized the new product promotion and feedback mode.Through many aspects of improvement,the company implements the product strategy effectively and maintains the competitiveness persistently.